As part of the rebrand of Pan Emirates to Pan home, our goal with the rebrand launch event was to feature the new brand and show case the new aesthetic and elevated style. Every detail was very intentional, from activations such as custom engravings, to custom art, from invites to gifting, from setup to location selection, from catering to the grand reveal, every detail was especially curated to create an ambiance of luxury in order to set the right tone for the new brand from the get go.
We created an event that would showcase the new look and feel of the brand. When creating the concept, we reviewed the customer journey from the moment they step through the door until they leave. Every experience had to have meaning and had to make an impact.
The key activation for the event was an Instagram able logo reveal, followed by a 3d video showcasing the brand transformation. The selection of furniture was carefully considered to best represent the new brand, the location then had to match the furniture style. Furniture pieces were elevated on platforms to become the key focus of the venue. Along with the furniture we had key accessories and flower setups on various stands. Coloured acrylics were then used to add subtle translucent colour to the venue. Gifting and the visitor activations played a big role in creating impact, with various activations around the venue.
Through the event, we were able to successfully communicate the new brand positioning. The audiences were able to enjoy the different photo ops and customizable activities that resulted in posting and reposting of the event, which help tremendously in spreading awareness of the rebrand.
The key mandate of this campaign was to transform the image of the Pan Emirates legacy brand into a modern brand that is able to stand on its own next to well established global furnishing brands.
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Our objective with this shoot was to elevate Pan Home’s furniture collection and feature it in an elevated luxuries aesthetic.
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Ramadan is a special time and we created concept with an objective that resonates with the Pan target audience on an emotional level.
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With the sleep campaign our objective is to encapsulate the relaxation aspect and effortless comfort that comes we associate we rest and sleep.
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Aldo was looking launch its sustainable collection in the ME and needed a stylish campaign that was aligning with their global brand
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As part of the rebrand of Pan Emirates to Pan home, our goal with the rebrand launch event was to feature the new brand and show case the new aesthetic and elevated style.
Read More..
The key mandate of this campaign was to transform the image of the Pan Emirates legacy brand into a modern brand that is able to stand on its own next to well established global furnishing brands.
Read More..
Our objective with this shoot was to elevate Pan Home’s furniture collection and feature it in an elevated luxuries aesthetic.
Read More..
Ramadan is a special time and we created concept with an objective that resonates with the Pan target audience on an emotional level.
Read More..
With the sleep campaign our objective is to encapsulate the relaxation aspect and effortless comfort that comes we associate we rest and sleep.
Read More..
Aldo was looking launch its sustainable collection in the ME and needed a stylish campaign that was aligning with their global brand
Read More..
As part of the rebrand of Pan Emirates to Pan home, our goal with the rebrand launch event was to feature the new brand and show case the new aesthetic and elevated style.
Read More..
