With the sleep campaign our objective is to encapsulate the relaxation aspect and effortless comfort that we associate we rest and sleep. We focused on styling the beds, the key aspects of the campaign, to make them appear more snug, comfy and stylish. The campaign highlights the various sleep solutions with softness and lightness. Playing with soft shadows and light to show the passing of day.
We created stills, videos and a catalogue for the campaign to highlight the brand’s key sleep solution pieces. Shoot in the studio to better control light and shadows. The key focus was to style aspirational bedrooms with a visual emphasis on styling sung and comfy looking beds.
The concept was created around healthy sleep and styling a comfortable sleeping environment that’s conducive to a good night’s rest. The key focus here was to create a feeling through visual associations of fluffy bed sets, to create a cosy cloud like bed. We also looked at creating soft lighting and shadows that are relaxing and soothing.
The result was a campaign that visually creates the association of comfort and relaxation. Multiple setups with key furniture looks were styled to create the quintessential bedroom and all the pieces needed for a restful sleep.
The key mandate of this campaign was to transform the image of the Pan Emirates legacy brand into a modern brand that is able to stand on its own next to well established global furnishing brands.
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Our objective with this shoot was to elevate Pan Home’s furniture collection and feature it in an elevated luxuries aesthetic.
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Ramadan is a special time and we created concept with an objective that resonates with the Pan target audience on an emotional level.
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With the sleep campaign our objective is to encapsulate the relaxation aspect and effortless comfort that comes we associate we rest and sleep.
Read More..
Aldo was looking launch its sustainable collection in the ME and needed a stylish campaign that was aligning with their global brand
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As part of the rebrand of Pan Emirates to Pan home, our goal with the rebrand launch event was to feature the new brand and show case the new aesthetic and elevated style.
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The key mandate of this campaign was to transform the image of the Pan Emirates legacy brand into a modern brand that is able to stand on its own next to well established global furnishing brands.
Read More..
Our objective with this shoot was to elevate Pan Home’s furniture collection and feature it in an elevated luxuries aesthetic.
Read More..
Ramadan is a special time and we created concept with an objective that resonates with the Pan target audience on an emotional level.
Read More..
With the sleep campaign our objective is to encapsulate the relaxation aspect and effortless comfort that comes we associate we rest and sleep.
Read More..
Aldo was looking launch its sustainable collection in the ME and needed a stylish campaign that was aligning with their global brand
Read More..
As part of the rebrand of Pan Emirates to Pan home, our goal with the rebrand launch event was to feature the new brand and show case the new aesthetic and elevated style.
Read More..
