Aldo was looking launch its sustainable collection in the ME and needed a stylish campaign that was aligning with their global brand strategy but at same time also resonated with the local market. With carefully selected talent and locations we were able to successfully launch the new collection, translating the brand ethos while raising awareness of this sustainable collection.
Aldo was looking launch its sustainable collection in the ME and needed a stylish campaign that was aligning with their global brand strategy but at same time also resonated with the local market. With carefully selected talent and locations we were able to successfully launch the new collection, translating the brand ethos while raising awareness of this sustainable collection.
We created stills and videos for the campaign to showcase the new sustainable collection. Featured in an editorial style, the campaign was shot in line with the brand’s global guidelines, while at same time we were able localize the campaign in order to make it relatable to the UAE and regional audiences.
The sustainable range was strategically aligned with the launch of Expo2020, which also aligned with the Expo’s sustainable initiatives. We featured key visuals around UAE landmarks, like the Burj Khalifa and the Green Planet. The influencers and the face of the campaign were all recognizable in the region with a strong UAE following. When considering the fashion styles, they were on trend enough to align with Aldo’s global guidelines, but at the same time, modest enough to respect UAE’s cultural norms.
The campaign launched with key visuals, which were implemented in outdoor advertising, events and posts by the influencers themselves. The outcome resulted in a campaign shoot that showcased diverse styles in creative and fun campaign.
The key mandate of this campaign was to transform the image of the Pan Emirates legacy brand into a modern brand that is able to stand on its own next to well established global furnishing brands.
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Our objective with this shoot was to elevate Pan Home’s furniture collection and feature it in an elevated luxuries aesthetic.
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Ramadan is a special time and we created concept with an objective that resonates with the Pan target audience on an emotional level.
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With the sleep campaign our objective is to encapsulate the relaxation aspect and effortless comfort that comes we associate we rest and sleep.
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Aldo was looking launch its sustainable collection in the ME and needed a stylish campaign that was aligning with their global brand
Read More..
As part of the rebrand of Pan Emirates to Pan home, our goal with the rebrand launch event was to feature the new brand and show case the new aesthetic and elevated style.
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The key mandate of this campaign was to transform the image of the Pan Emirates legacy brand into a modern brand that is able to stand on its own next to well established global furnishing brands.
Read More..
Our objective with this shoot was to elevate Pan Home’s furniture collection and feature it in an elevated luxuries aesthetic.
Read More..
Ramadan is a special time and we created concept with an objective that resonates with the Pan target audience on an emotional level.
Read More..
With the sleep campaign our objective is to encapsulate the relaxation aspect and effortless comfort that comes we associate we rest and sleep.
Read More..
Aldo was looking launch its sustainable collection in the ME and needed a stylish campaign that was aligning with their global brand
Read More..
As part of the rebrand of Pan Emirates to Pan home, our goal with the rebrand launch event was to feature the new brand and show case the new aesthetic and elevated style.
Read More..
