The key mandate of this campaign was to transform the image of the Pan Emirates legacy brand into a modern brand that is able to stand on its own next to well established global furnishing brands. This 360 overhaul involved a campaign shoot and complete visual and strategic overhaul which included the brand name and logo change to Pan Home.
Apart from the furniture and accessories selection, a great deal of consideration was given to each setup. Colour combinations and shapes of structures played a big roll in creating this bold statement concept.
The most important aspect of the shoot was not only the furniture and décor combinations, but also ensuring the colour combinations work well together and compliment the furniture pieces. Alignment of the right shapes and colours played a significant role in the setup design and coordination. The entirety of the project was shot in a studio setting due to the conceptual nature of the project and also in order to gain better control of lighting while ensuring the correct space utilization. Two studios were used to better leverage the time of the shoot. External photographers and stylists supported the shoot over a a 3-day period.
The outcome was a bold and vibrant campaign reminiscent of the Modern Mid-century style. With each setup, we created unique conceptual looks that were modern, vibrant and visually appealing. This made the creatives stand out on billboards, digital ads as well as key store visuals.
The key mandate of this campaign was to transform the image of the Pan Emirates legacy brand into a modern brand that is able to stand on its own next to well established global furnishing brands. This 360 overhaul involved a campaign shoot and complete visual and strategic overhaul, which included the brand name and logo change to Pan Home.
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Our objective with this shoot was to elevate Pan Home’s furniture collection and feature it in an elevated luxuries aesthetic.
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Ramadan is a special time and we created concept with an objective that resonates with the Pan target audience on an emotional level.
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With the sleep campaign our objective is to encapsulate the relaxation aspect and effortless comfort that comes we associate we rest and sleep.
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Aldo was looking launch its sustainable collection in the ME and needed a stylish campaign that was aligning with their global brand
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As part of the rebrand of Pan Emirates to Pan home, our goal with the rebrand launch event was to feature the new brand and show case the new aesthetic and elevated style.
Read More..
The key mandate of this campaign was to transform the image of the Pan Emirates legacy brand into a modern brand that is able to stand on its own next to well established global furnishing brands.
Read More..
Our objective with this shoot was to elevate Pan Home’s furniture collection and feature it in an elevated luxuries aesthetic.
Read More..
Ramadan is a special time and we created concept with an objective that resonates with the Pan target audience on an emotional level.
Read More..
With the sleep campaign our objective is to encapsulate the relaxation aspect and effortless comfort that comes we associate we rest and sleep.
Read More..
Aldo was looking launch its sustainable collection in the ME and needed a stylish campaign that was aligning with their global brand
Read More..
As part of the rebrand of Pan Emirates to Pan home, our goal with the rebrand launch event was to feature the new brand and show case the new aesthetic and elevated style.
Read More..