Our objective with this shoot was to elevate Pan Home’s furniture collection and feature it in an elevated luxuries aesthetic. The campaign is product focused with minimal decoration, highlighting product beauty and quality from every angle. Shot in a conceptual style, the campaign looks elevated and luxurious.
We created stills, videos and catalogues for the campaign to showcase key high-end furniture products, highlighting the pieces in a conceptual minimalist yet elevated style.
We created a concept around the tagline ‘Luxury from every Angle’. The idea was to communicate that the products are perfect no matter from which angle you look at them. We had numerous setups across different furniture categories, with minimal number of accessories. We selected the colour schemes, models and fashion styling to reflect the high-end look.
With this campaign we were able to reposition the brand to a high-end category, by delivering a campaign that was coherent, cohesive and delivered high quality visual collaterals.